This article explores the recent announcement of Janine Dougan as the winner of the 2025 Elaine Thorp Award for Bereavement Care. It highlights the vital role of compassionate support for families experiencing pregnancy loss or the death of a baby, sharing Janine’s story of dedication and the difference skilled bereavement care can make. The piece reflects on why recognising professionals in this field matters and how their work helps families navigate unimaginable grief, keeping memories at the heart of recovery